colinegan.eu - Professor Colin Egan
publications

This page provides a list of the books I have published in my career to date. The overiding goal in their writing has been to examine strategic management practice within the context of a critical evaluation of the academic literature relating to leadership, strategy, marketing and organizational behaviour.

 

Links provide additional information relating to three of the published books:

  1. a sole-authored award-winning book;

  2. a co-edited book featuring contributions from fifteen marketing professors, all writing chapters on their specialist topics;

  3. a co-authored book exploring different perspectives on international marketing strategies.

After more than two decades of working with global companies as they have endeavoured to develop meaningful global business strategies in an unprecedentedly turbulent world business environment, I am currently writing the following texts:

  • 'Progressive Strategic Management: A Global Perspective.
  • The Ascent of Marketing